Branded content strategy in partnership with diario financiero
case study
Challenge
Increase the brand awareness of Libertex and growth the local market presence.
Solution & Impact
We’ve made an amazing work with Diario Financiero, leader in business press in Chile, when implemented the branded content strategy. The strategy was to have a website in partnership with Diario Financiero to show success cases of clients and interviews with entrepreneurs and people who has inspirational stories about their business and career. We wanted to humanize the content and show reliable stories. Also, the website should have some articles for who wanna start to be a trader and show one of our coursers.
One of our best results was the SEO optimization that generated a higher rank in Google Search thanks to the hyperlinks that we inserted in the website. We also got a lot of qualified leads to our education platform.
My Role
- Social Media Manager
As Social Media Manager, I was responsible to implement the strategy with our Regional Manager and we had our content specialist to support the project, as the content specialist of Diario Financiero too.
Related Projects
SOCIAL MEDIA STRATEGY | LIBERTEX
