PAID CAMPAIGNS STRATEGY TO PROMOTE NEW EDUCATION PLATFORM | LIBERTEX
case study
Challenge
Promote the new education platform in order to generate new leads and convertions.
Solution & Impact
While the new education platform was being developed, I elaborated with my team the paid campaigns strategy to promote it. It was a new platform where all the main trading courses should be promoted and the profit should increase as well.
Once the platform was launched, we started to promote the trading courses and got one of the best results in terms of leads generation. We tested new formats of campaigns (vertical, horizontal), audiences and creatives. We achieved a increasement of more than 50% of attendees in the demo class, the best result ever registered.
My Role
- Social Media Manager
I had 100% of participation in the creation of the strategy together with my team, management of the budget and creatives approval.
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